"Inside Disney’s disastrous year of box office flops" by Joseph Wulfsohn, who notes: "Out of eight major theatrical releases from Disney this year, seven of them significantly underperformed with audiences not just in the U.S. but overseas as well." And by underperforming, he means that they do not appear to have brought in enough revenue to recoup their production and marketing costs (keeping in mind that the studies have to split the box office with the theaters). Those seven losers were:
- Ant-Man and the Wasp: Quantumania
- The Marvels
- The Little Mermaid
- Indiana Jones and the Dial of Destiny
- Haunted Mansion
- Elemental
- Wish
Disney is claiming that Elemental wasn't a flop, but based on the numbers, I don't see how it made a profit if one considers that there would have been marketing costs on top of its $200 million production budget. I doubt that merchandise licensing fees (i.e., toy and game sales) will make up the difference.
I had to check to see what wasn't a failure - a Crisp Rat movie.
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