The author of "How Much Training Content Do You Share With Customers?" at Shooting Industry Magazine, cites "a few free online resources available to create added value to your store’s offerings." These are:
- The GUNS Magazine Podcast “Are You Prepared? Why YOU Are the True First Responder” with the author explaining:
Whether your customers are seasoned carriers or new to the world of self-defense, this discussion offers grounded, non-paranoid advice on staying vigilant and enjoying life without fear.
Share this podcast with customers through an email, newsletter, register counter displays or looping video displays to increase interest in your self-defense accessories and training classes.
- The “Five Costly Mistakes EVERY New Shooter Makes (And How to Fix Them)” podcast also from gunsmagazine.com.
- And, finally, the author relates:
The National Shooting Sports Foundation (NSSF) offers a variety of content and programs to help your business grow.
The First Shots program has partnered with retailers for decades by offering live training by qualified instructors at no charge. Discover more about the program and how to schedule an event at the First Shots Host Range Resource Center.
Other resources include a vast video library that includes instruction on securing a firearm in vehicles, how to shoot uphill and downhill, the basics of gun safety and more from the NSSF YouTube channel.