The Daily Mail reports that "Supergirl braces for a $100million loss: Milly Alcock's movie misfire marks a major setback for the rebooted DC Universe as it bombs at the box office." The article states that the film cost $170 million to produce with $120 million in marketing costs, but then states that "[t]he film would need to earn $300million - $375million to break even[.]" I do not believe this is correct because it doesn't consider the split between studios and theaters, which is typically around 50/50. If the production and marketing costs totaled $290 million, the film would need to earn around twice that--$580 million--for the studio to break even.
Interestingly, despite the studio spin that it was misogynist haters that killed interest in the film, it was women who avoided the film. Metro News pointed out:
You need only look at the demographic for this weekend’s audience, as reported by Deadline – 59% of the audience was male, and 65% was over the age of 25 – which shows that young women, surely the target audience of this particular entry, simply didn’t show up.
The Critical Drinker offers his own thoughts on why the film didn't succeed in the video, below. I haven't watched it, but my sons--who are big superhero film fans--all went to see it this past weekend. And the best they had to offer was that it was "okay". Even my son who is consistently the biggest defender of the actors and directors of these films wasn't that impressed.
VIDEO: "Supergirl - The Most Predictable Of Disasters"
The Critical Drinker (12 min.)
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