Heh: Bud Light Cheaper Than Water In Some Places

 The Daily Mail reports that "Bud Light is now cheaper than WATER at some retailers after $20b Dylan Mulvaney disaster - as some stores report a 50% decline in sales year-on-year after marketing gimmick gone wrong." Key part:

    'It's just not moving like it used to,' Andy Wagner, manager of Glenn Miller's beer & Soda Warehouse in Pennsylvania told the New York Times.

    'At this point, it's cheaper than some of the cases of water we're selling in the back.'

    Wagner added that the drop-off in sales cannot be attributed to a general lack of interest in drinking beer among American consumers.

    Cases of Miller Lite, for instance, are flying off the shelves for $24.99 - far more than the seriously marked down $8.99 that cases of Bud Light are now going for.

    'I've seen longtime Bud Light customers trying other beers,' said Wagner. 'If they find something they like, they may not come back.'

    'It's not that they stopped drinking beer. They just stopped buying Bud Light.'

Also:

    The immense drop off in sales of Bud Light is also costing Americans jobs across the country. A glass bottling company was recently forced to shut down two of its plants and lay off 650 employees.

    The Ardagh Group, one of the largest glass producers in the world, announced last week it was shuttering its Wilson, North Carolina, and Simsboro, Louisiana, plants on July 17. The Wilson plant employed nearly 400 people, and the Simsboro plant employed 245 - all of whom now find themselves without jobs.

    The company did not cite a reason for the closures in its statement, just saying it was part of a 'multi-year performance optimization program.'

    But an investigation by WRAL found Ardagh was forced to close the plants due to declining sales of Bud Light — one of its major contractors.

    Workers at both the North Carolina and Louisiana bottling plants have said they have faced decreased production since Mulvaney's promotion was posted online in early April.

    Both plants were forced to take some of their machines offline amid the decreased demand, which was 'of course, being pointed towards the Bud Light situation,' James Munhall, a journeyman machine repair mechanic, told WRAL.

    By May 18, according to an internal memo obtained by the news station, company executives said they would shut down the two plants 'due to slow sales with Anheuser-InBev,' the parent company of Budweiser and Bud Light.

    Longtime employees explained that the majority of their business was making bottles for Budweiser and Bud Light.

    They said at a meeting inside the North Carolina plant last week, the manager told them the boycott was forcing them to shut down.

    'Because of Budweiser no longer selling the bottle, they no longer needed our product,' David Williams, a machine repair mechanic, told WRAL.

So far, the Company's efforts to win back customers have only underscored how tone deaf is their marketing team: Bud Light's latest ad shows a number of NFL players grunting to each other as they enjoy the beer. Does the Company believe its customers only communicate via grunts? Everything they do seems intended to belittle their customer base.