Here's another article that takes a mainstreaming approach.
Kathy Harrison, author of Just In Case: How to Be Self-Sufficient When the Unexpected Happens, has a refreshing take on survivalist skills and preparing for disasters—whether they be economic meltdown, peak oil, or natural disasters. She isn't heading for the hills; she doesn't suggest we should give up our current way of life; but she argues that we could all do with being a lot more prepared.
It's actually a trend I see all over right now. And it's overwhelmingly positive.(Emphasis added).