Wednesday, January 28, 2026

Amelia

Probably like many of you, my YouTube feed has been featuring a lot of videos featuring a purple-haired, young British girl called "Amelia" who is proudly nationalistic. (See, e.g., the video below featuring a cover of the song "Jerusalem" which is often characterized as the unofficial British anthem). But why has Amelia become the face of a backlash against multiculturalism in the UK? Because the government created her as part of a program to brainwash young Brits into accepting their replacement. The article "Amelia Victorious: How to Lose the Culture War With a Video Game" by Jamie Wilson explains how a post 9/11 program meant to steer teens from Islamic jihadism morphed into a program to mold young people into accepting government policy concerning immigration and multiculturalism:

    The concern, as always, was “radicalization.” They [the British Home Office and the media nonprofit Shout Out UK] thought the solution was inspired: a choice-based video game. Kids like games. Games involve decisions. Decisions shape values. What could possibly go wrong?

    Thus Pathways was born, a government-funded interactive morality play designed to gently shepherd British children toward being properly antiracist, properly accepting, and properly enthusiastic about the ever-increasing number of migrants reshaping their country. Civics class, but fun. And digital. And corrective.

    As part of this effort, the designers introduced a character named Amelia, a cute, purple-haired, vaguely goth girl who carries a Union Jack and talks about Britain being for the British. She was meant to function as a warning, a living illustration of how nationalism can look attractive, even charming, and yet be dangerous to the impressionable youths of Britain who may not have fully internalized the idea that Brexit is bad and they are to obey their elitist overlords.

    What they did not anticipate was that the public would take one look at adorable, charming Amelia and decide she was the good guy.

More:

 VIDEO: "Jerusalem - Cover by Amelia | Pathways Meme | Music"
Epochalypse (3 min.)

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