Deadline: Snow Woke Will Lose Disney $115 Million

 At least that is what Deadline is predicting in its article, "‘Snow White’, Poisoned By Controversy At Box Office, Won’t Have A Happy Ending With $115M Loss: What Went Wrong." 

Snow White per our forecasts will clear $295M in revenues from $101M in global film rentals, $62M in worldwide home entertainment, $130M in streaming and TV revenues, and $2M from merchandise. Note that when Disney+ buys the title from itself for its streaming window, it’s not a quick and easy calculation of 10% of domestic box office, as was the case back in the days of Pay 1 windows. Rather, it’s a more byzantine computation based on myriad factors, I’ve been told. Counter this with $410M in feature expenses that are comprised of a $270M net production price tag (thanks to the starts and stops due to the strikes, and a fire on the UK set), a $111M global P&A and $29M in residuals and other expenses. 

"$101M in global film rentals" means that they are estimating that the total box office take will be just a little over $200M since theaters keep roughly half of the box office.

    But the article goes on to state that the movie isn't bad and it was just the negative publicity from social media that brought it down. But Rotten Tomatoes tells a different story with only 40% of critics giving it a positive rating and an audience score of 74%. But that isn't really the whole story, either. The 40% rating is among all critics. If you click on the metric, a pop-up shows that when considering "top critics" the score drops to 29%. And the audience score is even worse. The 74% is among "verified audience," which only includes those reviewers that purchased tickets to the film through Fandango. If you select "all audience", then the ratings decline to 19%.