As I wrote about last week, Snow White had a terrible opening weekend--in fact, the worst of any of their live-action remakes of classic animated films. It continued over the second weekend of release, dashing Disney's hope that word-of-mouth would save the film.
Variety reports that Snow White saw a disastrous 66% decline in revenue, making only $14.2 million this past weekend domestically. And it doesn't appear that the overseas box office will save it. At an estimated production budget of $250 million (not including marketing), its breakeven is probably somewhere around $625 million or more, according to Screen Rant. But, again from Variety, the film appears to have only grossed $143.1 million worldwide to date.
The problem for Disney is that the intended audience doesn't seem to like it. As I noted last week, only about half of the kids that saw the movie said they would recommend that a friend see it immediately. Little girls still want to see a Disney princess movie, not a female Che Guevara.
Good.
ReplyDeleteEventually Disney will run out of other people's money and then, and probably only then, will things change. In a similar vein, I see that Amazon has fired Jennifer Salke, its equivalent to Kathleen Kennedy, with a similar track record of producing woke crap.
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