The Daily Mail reports: "Anheuser-Busch's chief US marketing officer steps down as sales continue to plunge in the wake of Dylan Mulvaney and Bud Light fiasco: World's biggest brewer reports 13.5% slump in revenue in the third quarter." Anheuser Busch InBev's Chief Marketing Officer (CMO), Benoit Garbe, is leaving the company at the end of the year "in order to embark on a new chapter in his career." Per the AB-InBev website, Garbe had "worked as a strategic advisor to AB InBev over the past decade" before being made CMO. It also stated that he came "with deep understanding of the super-premium consumer market, and the wine and spirits category, having worked at Moet Hennessy (LVMH) and Diageo, in the USA." Apparently not a deep enough understanding, however.
The article also mentions:
In August, just months after the Mulvaney advertising ran in April, it was reported that Anheuser-Busch InBev had suffered a staggering $390 million drop in US sales.
The second quarter losses at the time stood at 10.5 percent, showing the company's decline has worsened after its Tuesday third quarter reports dropped a further three percent.
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